Heaven Experience: Royce 5’9” Partners with Passage to Launch New Virtual World

March 13, 2023

We are thrilled to announce a partnership with Platinum-selling, Grammy-nominated rapper, songwriter, producer, community activist, and entrepreneur Royce da 5'9".

Along with performing during half-time at the Detroit Pistons game, Royce 5'9" is celebrating 313 Day by announcing his new virtual world, The Heaven Experience. Built with Passage, the community-focused world ties closely to his upcoming EP project, The Heaven Experience: Lost Sessions, which drops on Friday, March 31.

"I have been searching for a better way to connect with my community for a while, but existing platforms haven't lived up to my expectations. Passage delivers on all fronts.” 

— Royce da 5'9"

The Heaven Experience

The Heaven Experience is a virtual space built for the community. In it, fans can connect with Royce and his team, access exclusive events and content, and engage with the hip-hop community.

The Heaven Experience doubles down on Royce 5’9”’s commitment to community, offering a unique, immersive space to authentically engage with fans, artists, and the community. The initiative follows a successful 60-second sell-out of his first NFT offering, which gave fans a percentage of streaming royalties from the critically acclaimed single, “Caterpillar,” ft. Eminem and King Green.

"Collaborating with Royce and his team has been a dream. Royce has a real story to tell and a clear desire for authentic connection with his community. This is what Passage was made for, and the Heaven Experience will bring fans closer than ever to Royce and the Heaven Studios family."

—  Lex Avellino, Founder & CMO of Passage

The Heaven Experience Pass

Fans can participate by buying the Heaven Experience Pass, which will offer access to the Heaven Experience throughout 2023.

Heaven Experience passholders will receive a variety of benefits, including: connecting directly to Royce and his team, real-time engagement with the community and artists, as well as access to exclusive songs, performances, interviews, VIP events, meetups, apparel, and more.

Passes go on sale April 4.

To get early access to the sale, join the Gold Waitlist by March 20, 2023 at heavenexperience.com.

The Heaven Experience: Lost Sessions EP

In The Heaven Experience: Lost Sessions, Royce 5'9" offers a rare invitation for fans to experience tracks safely tucked away in his vault. The 6-song never-heard-before offering has one feature by Royce's mentee and Detroit native, Courtney Bell, and was produced almost entirely by DJ Pain One, who also created the Redman-assisted "Royce & Reggie," multi-platinum-selling producers J.U.S.T.I.C.E. League on "Look At This," and long-time collaborator S.T.R.E.E.T.R.U.N.N.E.R. on "Signs Of Slowing Up."

Full Tracklisting:

1. "Signs Of Slowing Up" Produced By. S.T.R.E.E.T.R.U.N.N.E.R

2. "Out The Barrell" Produced By. DJ Pain One

3. "Look At This (Uncle Joe)" Produced By. JUSTICE League

4. "Grown Ass Man" Produced By. DJ Pain One

5. "Royce & Reggie" Produced By. DJ Pain One

6. "Ion Wanna" feat. Courtney Bell Produced By. DJ Pain One

The EP can be found across all streaming platforms and on sale on iTunes through Heaven Studios Inc. in partnership with The Orchard.

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